Cookie Policy
This Cookie Policy explains how B2B Market uses cookies and similar tracking technologies on b2bmarket.ca, and how it relates to our obligations under Canada's PIPEDA and CASL.
Last updated: July 4, 2026. Read alongside our Privacy Policy
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website, allowing the site to recognise your device and remember information about your visit. Similar technologies include web beacons, tracking pixels, SDKs, and local/session storage. This Policy refers to all of these collectively as "cookies." Cookies can be persistent (remaining on your device until deleted) or session-based (deleted when you close your browser).
2. Categories of Cookies We Use
We use cookies in the following categories. Non-essential cookies are only loaded with your consent where required by Canadian law (PIPEDA / CASL).
Strictly Necessary
Enable core functionality: session management, form submission, security (e.g., CSRF protection), and load balancing. These cannot be disabled as the Site cannot function without them.
Examples
- Session ID cookies
- Security tokens
- Load balancing cookies
- Form submission tokens
Functional
Remember your preferences across visits such as buyer/vendor selection and preferred contact time. Can be disabled via browser settings without affecting core functionality.
Examples
- Buyer/vendor preference
- UI customisation
- Language/region settings
- Recently viewed items
Analytics
Help us understand how visitors use the Site pages viewed, time on page, and navigation paths so we can improve content and performance. Only loaded after consent where required by law.
Examples
- Google Analytics (if active)
- Page view tracking
- User journey analysis
- Performance monitoring
Marketing / Advertising
Measure marketing effectiveness and personalise content on other platforms (e.g., LinkedIn Insight Tag). Not currently active will require explicit opt-in before activation.
Examples
- LinkedIn Insight Tag (future)
- Retargeting pixels (future)
- Conversion tracking (future)
- Social media cookies (future)
3. Legal Basis and Consent
Under PIPEDA, the use of non-essential cookies generally requires meaningful consent. Strictly necessary cookies load automatically as they are required for the Site to function. Non-essential cookies (analytics and, in future, marketing) are only loaded after the visitor has been given a clear choice to accept or decline. Consent must be as easy to withdraw as it was to give you can change your preferences at any time via your browser settings.
4. Third-Party Cookies
Some cookies are placed by third parties whose services we use to operate or improve the Site (e.g., cloud hosting, analytics providers). These third parties may collect information about your activity across different websites, subject to their own privacy practices. We do not control third-party cookies directly refer to each provider's own privacy and cookie policy for details and opt-out mechanisms.
6. Do Not Track
Some browsers offer a "Do Not Track" (DNT) signal. There is currently no industry-wide standard for how sites should respond to DNT signals, and our Site does not currently alter its behaviour in response to them.
7. Retention of Cookie Data
Cookie lifespans vary by type. Session cookies expire when you close your browser, while persistent cookies remain for a defined period commonly ranging from 30 days to 2 years depending on purpose. Specific expiry periods for each cookie will be listed in Section 2 above once our cookie audit is complete.
5. Your Choices
a) Browser controls
Most browsers let you view, delete, or block cookies. Note that blocking strictly necessary cookies may prevent forms, login, and account features from working properly.
Google Chrome
Settings ? Privacy and security ? Cookies and other site data
Mozilla Firefox
Settings ? Privacy & Security ? Cookies and Site Data
Safari
Preferences ? Privacy ? Manage Website Data
Microsoft Edge
Settings ? Cookies and site permissions
b) Analytics opt-outs
Where we use third-party analytics tools, we will provide or link to any opt-out mechanism the provider makes available (e.g., a browser opt-out add-on for Google Analytics).
8. Changes to This Policy
We may update this Cookie Policy to reflect changes in the cookies and technologies we use, or in applicable law. The "Last updated" date at the top of this page reflects the most recent revision. Material changes will be reflected on this page.
9. Contact Us
If you have questions about this Cookie Policy or our use of cookies, reach us at: